How it All Began :
Good & Pure started in 2021, during the Covid pandemic when many people couldn’t access their usual skincare products.
Seeing this need, I decided to use my background in Natural Medicine from the University of Western Cape ( UWC) to create a range of locally sourced, handmade skincare products.
Seeing this need, I decided to use my background in Natural Medicine from the University of Western Cape ( UWC) to create a range of locally sourced, handmade skincare products.
My passion for natural skincare comes from personal experience. My family and I have struggled with eczema for years, and I found it challenging to find products that were genuinely 100% natural and effective.
This frustration led me to create Good & Pure, not just for us, but for everyone who wants high-quality, natural skincare.
To ensure the highest quality in my products, I studied a 2 year course in Organic Skincare Formulation with an international institute.
This specialized knowledge, combined with my naturopathic background, allows me to create formulations that are both scientifically sound and inspired by nature.
Our formulas are backed by science and inspired by nature, and we listen closely to our customers’ feedback.
We’re committed to ethical sourcing and sustainability, ensuring that every product you use is good for your skin and the planet.
We really want YOU to experience the best natural skincare, with fresh and pure plant-based ingredients that not only nurture your skin but also provide self-care for your soul.
( I personally call it Skincare for your Soul
)
It’s skincare not only for your skin but also self-care for your overall well-being.
So…. Welcome to a world where natural isn’t just a label but a way of life. 
